Title：A Complete Guide to Naming Your Shenzhen-based Company in English

Setting up your business in Shenzhen is relatively straightforward and inexpensive. The process of registration is not complex, and the fees are, in fact, quite reasonable. Nevertheless, it’s common for people to hire an agent to help with the registration process, which may incur some nominal fees.

Typically, registration fees range around 500 RMB. Some companies may offer discounts or promotional rates, and others may not even charge a registration fee if you also use their accounting services.

Aside from the registration fee, there are a few other expenses to consider:

1. Name Verification: Free of charge;

2. Business Address: 900 RMB per year and up;

3. Company Seal: Free of charge;

In Shenzhen, obtaining a company seal is free of charge. An application will be sent to a nearby stamp shop. Within 3 hours, you can retrieve the company seal and use it accordingly. However, if you need to change your seal due to a company name change or other reasons, you may have to pay around 200-500 RMB, depending on the number of seals you need.

4. Accounting & Tax Filings:

Accounting and tax preparation fees will vary depending on the specific company and their services offered. Generally speaking, small companies will pay around 2,000 RMB per year, while non-small businesses may pay around 5,000-6,000 RMB per year for more complex filings. If you need frequent business travel, expense reports, and other related services, the fees may be higher.

5. Bank Account Setup:

Bank account setup is free if done directly with the bank. However, if you prefer to use an agent, you will likely need to pay for their services due to the complexities of opening an account. The fees are usually minimal and based on a per-trip or hourly rate.

Once your company is established, banks may charge a yearly account management fee, which varies by bank.

If you decide to close your business, don’t forget to close your bank account as well to avoid penalty fees.

Documents required for company registration:

1. Written application to establish a company;

2. Company Articles of Association;

3. Legal representative or shareholder qualifications certificates, or natural person shareholder ID copies and their photocopies;

4. Agent's ID and their photocopies;

5. Documentation of your business address usage.

Naming Your Shenzhen-based Company:

Nomenclature is an essential part of branding strategy, so choose a name that is unique and easily remembered. Here are some tips when naming your business:

1. Choose a simple name with easy-to-spell words;

2. The name should be clear, sound good, and be easy to remember;

3. An English name is not required, but it is helpful when selling products abroad;

4. The name should reflect the nature or purpose of the business you’re conducting;

5. Avoid using abbreviations or slang to avoid confusion.

Here are some examples of company names in various industries:

1. Tech – SuperbTech, GreenByte, AgileMind, ElixirDesign;

2. Finance – PrimeWealth, InfinityFunds, ApexCapital, MoneyMasters;

3. Real Estate – DreamHomes, ApexRealty, PrimeLiving, RealLand;

4. Food – GoldenPalate, DeliciousKitchen, PureBite, FlavorFiesta;

5. Retail – BrightMart, PurpleBoutique, EclecticGoods, AmbrosiaMart.

In conclusion, it is crucial to find a suitable and unique name for your business in Shenzhen. A good name is easy to remember, and it reflects the essence of your business. While the registration process is not complicated, make sure you’re aware of all the fees and documents required. With the right strategies and guidance, your business in Shenzhen will flourish.